Hyundai Accent to continue?
http://in.rediff.com/money/2006/may/05hyundai.htm
With Verna stepping in sometime towards the end of 2006, the question which Accent owners or prospective Accent buyers have is "will the existing Accent continue in the market?" and as anyone would expect, the answer from the Hyndai management - "Yes".
The Ford management said the same thing prior to introducing the Fiesta, and they were not totally wrong. They retained the 1.3 Flair which happened to be their largest selling Ikon model and discontinued the others - the 1.6 Petrol and the 1.8 Diesel.
Would Hyundai want to do the same? Is their base version 1.5 L Pertol really selling large numbers? or is it their CRDI model? Hyundai cannot retain the existing CRDI model and afford to compete with the fresher Fiesta diesel, if 1.5 L pertol is not the largest selling model..would it make sense for Hyundai to retain it? It would not be possible for Hyundai to do the same to the 1.5L Accent as Ford did to the flair by keeping the model and reducing its price to boost the sales, coz it would do further damage to the already dipping Getz sales.
We've really got to wait and see what Hyundai does. Or, was this statement issued just to ensure that Hyundai manages to clear off their existing Accent stock before Verna steps in?
With Verna stepping in sometime towards the end of 2006, the question which Accent owners or prospective Accent buyers have is "will the existing Accent continue in the market?" and as anyone would expect, the answer from the Hyndai management - "Yes".
The Ford management said the same thing prior to introducing the Fiesta, and they were not totally wrong. They retained the 1.3 Flair which happened to be their largest selling Ikon model and discontinued the others - the 1.6 Petrol and the 1.8 Diesel.
Would Hyundai want to do the same? Is their base version 1.5 L Pertol really selling large numbers? or is it their CRDI model? Hyundai cannot retain the existing CRDI model and afford to compete with the fresher Fiesta diesel, if 1.5 L pertol is not the largest selling model..would it make sense for Hyundai to retain it? It would not be possible for Hyundai to do the same to the 1.5L Accent as Ford did to the flair by keeping the model and reducing its price to boost the sales, coz it would do further damage to the already dipping Getz sales.
We've really got to wait and see what Hyundai does. Or, was this statement issued just to ensure that Hyundai manages to clear off their existing Accent stock before Verna steps in?
posted by Arjun Narayan at
8:44 AM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home